When it comes to Australian fashion, while there are well-known and beloved brands, there's also a diverse array of local labels that might have escaped your attention—ones you should consider adding to your fashion radar.
Whether you're in search of consciously designed, timeless wardrobe essentials or bold statement prints, Wrapd features a myriad of Aussie brands waiting to be explored.
Below, we've curated a selection of homegrown fashion labels crafting stunning and thoughtful collections.
SELF The Label
As its name suggests, SELF The Label is a "love letter to women of all shapes and sizes", with a core collection of basics that are as timeless as they are modern. From a slinky button-up dress that combines form and function to top and skirt sets that can be effortlessly paired together or apart.
Sotto Brand
Australian-founded Sotto Brand is reimagining the wardrobe "from the base up", with a contemporary collection of lingerie and apparel. From modern suiting to super soft and versatile lingerie, the brand has thought of everything the modern woman needs in her wardrobe.
GRL The Label
With roots in Adelaide, GRL The Label is an emerging fashion label that defines itself in two words: chic and edgy. Think capri pants in pinstripe with a matching vest to comfortable logo hoodies and more. Each piece is designed in minimal production amounts, giving every GRL piece an element of exclusivity.
Mietta Leisure
Mietta Leisure has one goal when it comes to each collection—designing clothes that make women feel comfortable, stylish and empowered. The Melbourne-based label features stylish leisurewear, including elevated tracksuit sets to ribbed dresses and more.
LÉGOE HERITAGE
Contemporary motherhood and maternity clothing can be hard to find, especially one that doesn't compromise on style. Enter: LÉGOE HERITAGE. The brand curates timeless and elevated pieces for you to wear and love during pregnancy (and the years following). Find thoughtful fabrics, detailed finishes and stunning silhouettes.
FLATIRON Label
FLATIRON Label is an ECA-accredited fashion brand designed and manufactured in Melbourne, with two sisters, Sam and Pen, behind the thoughtful collection. Each piece embodies an understated, contemporary aesthetic and with a foundation of a curated wardrobe. Find statement-printed dresses, classic tailored pants, woven slingbacks and more.
